Quick answer: what is included in an expert SEO audit?
An expert SEO audit reviews how Google crawls and indexes your site, how well your key pages match what customers search for, your local presence and Google Business Profile, your content against the competitors who outrank you, and your conversion path, using your real Search Console and analytics data. The result is a short, prioritized plan written by a person, not a list of every warning a tool can generate.
A tool report versus an expert audit
Crawlers flag thousands of issues on almost any site: missing alt text, long titles, redirect hops, duplicate meta descriptions. Most of those flags are real but trivial. A few are critical. The tool cannot tell which, because it does not know your business, your market, or what changed last month.
| Automated audit tool | Expert audit | |
|---|---|---|
| Data used | A crawl of the site | The crawl plus Search Console, analytics, your Business Profile and the live search results |
| Output | Every issue it can detect, with a severity score | The handful of issues that matter for your goals, in order |
| Context | None: the same rules for every site | Your market, competitors, history and resources |
| Content judgment | Word counts and keyword presence | Whether the page actually answers the searcher better than what outranks it |
| Next step | Left to you | A written plan, with who should do what |
What the expert audit reviews
Crawling and indexing
Which pages Google has indexed and which it has skipped, and why. The Page indexing report, robots.txt, canonical tags, noindex directives, sitemap accuracy, redirect chains, server errors and how the pages render for Googlebot. This is where the sudden, site-wide problems live.
Search demand and page targeting
The searches that bring customers to businesses like yours in Denver, matched against the pages you have. Often the gaps are obvious once laid out: a service with no page, two pages competing for the same search, or a page targeting a term nobody uses.
Content quality against the competition
A page-by-page read of your most important pages beside the ones that outrank them. Does yours answer the real questions? Does it show first-hand experience? Is the key information easy to find? This is the part no tool can do.
Local presence
Your Google Business Profile against Google's guidelines, categories, service areas, reviews and responses, and whether your name, address and phone match across your site and major listings. For multi-location businesses, whether each location page has genuinely local substance.
AI search readiness
Whether your key pages are eligible for Google's AI features, whether the facts you want repeated are stated clearly, and how your business is described in the places answer engines draw on.
Conversion path
Traffic that does not turn into calls is wasted. We check mobile speed and layout, calls to action, forms, phone links and tracking on the pages that receive search traffic. Eye To Ad Media's approach has always been conversion-first, and this audit is no exception.
What you receive
- A written summary in plain English: what is working, what is broken, and what matters most.
- A prioritized action list grouped into fix now, fix next and leave alone, with the reason for each.
- Specific instructions your developer or staff can follow, or a fixed quote if you want us to do the work.
- A walkthrough call to go through the findings and answer questions.
- A baseline of current clicks, positions and conversions, so any future work can be measured fairly.
You keep the findings whether or not you hire us for anything else.
The free first look and the full audit
The free first look is a short review of the public site and your search presence, enough to tell you whether there is a serious problem and what kind. It carries no contract. The full expert audit goes much deeper and needs read-only access to Search Console and analytics. It is quoted as a fixed fee, based on the size of the site and how much data there is to review, before any work begins.
How to prepare for an audit
- Add read-only access for Search Console and analytics. If you have never set up Search Console, that becomes finding number one.
- List the services and areas that matter most to the business, and the ones you want to grow.
- Note any big changes in the last two years: redesigns, platform moves, new domains, previous SEO providers.
- Name three competitors you lose business to, not just the ones you know rank well.
That is all. There is no long intake form and nothing to buy in advance.